I was assigned my first project at my new job today. Going through each of our customer accounts and audit them based on engagement and usage with our platform. Then, with this information, building a cadence of avenues of outreach with the customers to make sure they’re getting the most out of our software.
Basically, boiled down, go through and see who’s using what parts of our software and then making a series of emails, phone calls, etc. that I can send out in intervals throughout the month to see if I can generate interest in the parts of our product that they’re not utilizing.
Vital Interaction works best when people are using every part of the software to its full potential. Sure, it’s helpful no matter what. It’s a fantastic platform to be able to do simple all the way through complex tasks, but these healthcare providers see the most return on investment the more features they use.
That’s why I want to go through these lists of accounts to see how I can help our customers be as happy as possible.
It might be easy for someone to say I’m looking for ways to upsell our product, and that’s not wrong. However, I realize now that I’m in this role that I’m not trying to upsell or get them to use something because it benefits me that much. Sure, if they upgrade their plan, the company benefits, which is great, but I care just as much about seeing these provides succeed equally as much as my company.
I’m really starting to love the role I’m in. While there is some monotony in tasks like what I’m doing right now, I get excited at the prospect of taking our product –something I have come to understand to be one of the greatest resources for healthcare providers — and equipping it in the hands of customers.
I get to truly help people succeed, and nothing gets me excited like that!